Facebook has become an essential tool for real estate agents to connect with prospective buyers. But how do you use Facebook effectively to generate leads?
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In this guide, I’ll show you how to create a Facebook ad campaign that generates qualified leads from your target audience.
STEP 1: Create a Custom Audience
A custom audience is a group of people who meet specific criteria. For example, you might want to target people who live within a certain distance of your office. Or maybe you want to target only people who own a home. To create a custom audience, go to the Ads Manager, click on the Audiences tab, then choose Custom Audiences.
STEP 2: Choose Your Target Criteria
Once you’ve created a custom audience, you need to decide which criteria you want to use to define it. For example, you could target people who live within 10 miles of your office. Or you could target people who own a home within 5 miles of your office.
STEP 3: Set Up Your Ad Campaign
Now that you’ve chosen your target criteria, you’re ready to set up your ad campaign. First, select the location where you want to run your ads. Then, choose the day and time you want to start running your ads. Finally, choose the number of impressions you want to buy.
STEP 4: Set Up Your Budget
Next, you can choose whether or not you want to pay per lead . If so, you can also specify the price you want to charge for each lead. You can even choose between two different bidding strategies: Cost-Per-Click and Cost-Per-Impression.
STEP 5: Add Your Landing Page URL
Finally, add your landing page URL to your ad campaign. This will be the link that shows up in the preview section when potential customers visit your ad.
STEP 6: Run Your Test Campaign
After you’ve finished setting up your ad campaign, you can test it by choosing “Run a test campaign.” Once you’re satisfied with your results, you can move forward with your actual ad campaign.
STEP 7: Publish Your Campaign
When you’re done testing your ad campaign, publish it. Now you can start generating leads!
To nurture and automate the process after your ads are created. Use EageLeads.io – Real Estate Lead Generation Software to automate those systems.
Facebook Lead Generation for Real Estate
